Zoopla announces record number of vendor appraisal leads for agents

News at John Francis | 08/08/2017

Zoopla and PrimeLocation have delivered a record number of vendor appraisal leads to agents.

The portals’ owner, ZPG, says that the number stands at almost 300,000 so far this year, up 31% on the same period last year.

It said the total value of these vendor leads introduced over the past seven months is worth an estimated £225m in fees to its members.

In total, including applicant leads, ZPG said it has delivered over 14m leads to its members so far in 2017.

Mark Goddard, MD of ZPG’s property division, said: “ZPG continues to generate more appraisal leads than any other website as a result of its unique valuation tools.

“And we continue to deliver the best value and most effective marketing solutions for our members, giving them a unique advantage in marketing their existing listings and winning new business.”

ZPG made the announcement yesterday morning, just as OnTheMarket was about to start its first roadshow to tell agents about its flotation plans.

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