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Pembroke branch

55 Main Street Pembroke SA71 4DA

John Francis has been serving the property needs of customers since 1873. If you have a property to sell or let, or are looking for your next home, we have the experience and expertise to help. We have an extensive 19 strong branch network throughout West Wales, each conveniently located in town centres. All our branches are digitally linked enabling us to promote properties throughout the region. But that is just the start. To sell or let your property for the best price, we advertise across the largest property websites in the UK, Rightmove, Zoopla and OnTheMarket where we reach thousands of potential buyers every day. Through our association with John D Wood & Co. we also have direct links to the important London market, enabling us to reach potential investors both in the UK and internationally. Our staff are very often from the local community, so they understand the marketplace and can offer guidance specific to your personal needs. It is this market-leading level of service that keeps our customers coming back time and again. We also sell properties by auction and in 2019 averaged an 80% success rate, regularly achieving £12 million in annual sales value and with the Covid situation are now holding Online Auctions. Our March 2020 room auction resulted in a 100% success rate. When choosing where to buy or sell at auction, historic results are no guarantee of satisfaction, but they are the best indication on where you can place your trust!

Latest sale listings for Pembroke

  • 3 beds
  • 1 baths
  • 2 living

Bengal Villas, Holyland Road, Pe...

Offers in the region of £187,500

A well-appointed spacious mid terraced house situated in a very convenient position for Pembroke Town's amenities and facilities on the popular Bengal Villas/Holyland Road. The well-presented accommodation provides two reception...

For sale

  • 3 beds
  • 1 baths
  • 1 living

Gloucester Way, Pembroke Dock

Offers in the region of £235,000

A detached three bedroom bungalow situated in a quiet cul-de-sac off the popular and quiet location off Glenview Avenue which is close to all amenities and facilities that Pembroke Dock...

For sale

  • 4 beds
  • 1 baths
  • 1 living

Chapel Road, Llanreath, Pembroke...

Offers in the region of £230,000

A spacious well-appointed detached four bedroomed house situated within the popular area of Llanreath Pembroke Dock. The property provides an enclosed garden and ample off road parking, the garden being...

For sale

  • 4 beds
  • 3 baths
  • 3 living

London Road, Pembroke Dock

Offers in the region of £129,950

Centrally located freehold property divided into 3 self-contained flats with long standing tenants in situ. Good investment capable of producing an income around £12,000 per annum (9% Yield). Consists of...

For sale

  • 4 beds
  • 2 baths
  • 1 living

Gatehouse View, Pembroke

Offers in the region of £229,999

***Preliminary Details*** A detached house that has been designed with the modern family in mind situated within the sought after Martello Park development, The accommodation comprising; four bedrooms with...

For sale

See all Pembroke sales

Latest lettings listings for Pembroke

Pembroke area guide

Our Pembroke office is situated in the heart of Pembroke’s historic Main Street close to family run businesses, shops, cafes, pubs and not forgetting the famous Pembroke Castle. There is no better way to explore Pembroke and learn about the local history than to take a stroll along the 3 mile Town Trail. Pembroke Millponds is a local nature reserve and many forms of wildlife including swans, herons, cormorants and the occasional otter can be seen.  Popular local tourist attractions and places to visit include the Lily Ponds and olde worlde tea rooms at Bosheston, Stackpole Quay, Barafundle Bay, Oakwood and Folly Farm. Hollywood came calling to Freshwater West which provided the backdrop for Harry Potter and Robin Hood films.

Haydn Shapcott

Branch Manager MNAEA

With 15 year’s experience in the property industry I started my career in 2004 as a sales negotiator, I then gained promotion to management within two years. I have since successfully managed Joh...

Contact Haydn Shapcott

Liz Arthur

Senior Negotiator

Liz is an experienced sales negotiator and is a valuable senior member of the Pembroke office. What a client said about Liz-- 'Liz Arthur acted for us in the majority of the purchase process and s...

Contact Liz Arthur

Kate Phillips


After a successful experience of selling her property with John Francis, she enjoyed the experience so much that when the Part time sales Negotiator position came available during 2015 she joined t...

Contact Kate Phillips

Nathalie John

Senior Mortgage & Protection Consultant

As a Countrywide Mortgage and Protection Consultant I can guide you through the whole process. Whether you’re a first time buyer, experienced home mover, buy-to-let investor or just looking to save...

Contact Nathalie John

Pembroke branch case studies

Mr A S

I would like to thank all staff at Pembroke branch of John Francis in the purchase of the property, very professional, made the purchase easy, would not hesitate to go there again.


Excellent service from start to completion. Always kept fully informed at all times.


Thank you all for your services which I am very happy with. It was a stress and hassle free experience and would highly recommend John Francis Estate Agents to anyone. Cheers everyone.


We sold our home with John Francis Pembroke and they were amazing. Helping us through any issues nothing was left for us to worry about, we always had plenty of notice for viewings and feedback was consistent and honest. We found them to be a very confident and professional company and we had offers within the first few weeks. We have found the sale process smooth and stress free with Maia a constant support, we cannot recommend them enough. Thank you.

Mr H G

Please pass on my sincere thanks for the marvellous effort that the whole team (Haydn, Liz & Maia) at John Francis, Pembroke did to sell the bungalow and efficiently at a figure considerably higher than the asking price - we are delighted with your efforts, and would be pleased to recommend your firm to others wanting to sell!


We bought a property with John Francis Pembroke, completed today with complete efficiency. Haydn, Liz, Kate and Maya kept me up to date with everything throughout the whole procedure. Thank you all.


Liz and team fantastic - would buy and sell with them anytime. Not pushy or hard sell but just a lovely experience.

Mr P D

John Francis Pembroke. So reliable and friendly. Just sold another house with them with everything going smoothly as usual.

G & K B

I would recommend John Francis to you if you are looking to sell your home. The team are very professional and efficient. I liked the caring touch especially from Liz who rang every week to keep us updated on the progress of our house sale. She was great at trouble shooting and it was reassuring to know she was at the other end of the phone. Thank you very much for everything.


Recently purchased through them. They could not be more helpful and went the extra mile to secure my purchase. Very polite and helpful staff as well. Would definitely purchase or sell with them in the future.


Polite and helpful staff in the Pembroke office made the process of buying a house very easy.


I recently sold my property with John Francis. There were a number of issues along the way which weren't the fault of the agents. However Liz and Hayden kept me informed at all times and were able to assist with resolving the problems and liaise with the other parties in the chain to ensure the sale eventually went through successfully. I fully would recommend their services.


I have used John Francis Pembroke several times over the years and always had excellent service from Hayd, Liz and the team.

D & P

Haydn, Liz and the team at John Francis, Pembroke, put in a superb performance arranging, publicising and concluding the sale of our property in Pembroke Dock. Haydn's knowledge of the local property market is second to none and he and his team were on hand to discuss matters whenever we needed advice. As well as people skills, the online presence, specification and photographs were extremely well done. This is the second house John Francis has sold for us and we thoroughly recommend their efficient personable and effective services.


We explained to Liz what we were looking for and how much we had to spend. She spend quite some while looking through the properties for sale that met our requirements and speaking to the owners, arranging viewings and then taking us taking us around. Liz exceeded our expectations in every way, professional, efficient and friendly. We would highly recommend the agency.


I was guided through the whole property sale experience by competent and caring staff who really know their job. Highly recommended - 5 star agents.

Mr P & Miss J

Liz was very helpful with everything, John Francis have a great team and are helpful. We would definitely recommend to others.

P & D A

To Haydn, Liz, Kate & Co Thank you all so much for a fabulous team effort and a great result! We are very pleased and grateful for your professional help and advice and for keeping in touch at every stage. Best wishes.

Mr & Mrs W

Pembroke team were very efficient and friendly, Liz kept us up to date on a regular basis throughout the purchase. Very satisfied with the level of service provided. We would use and recommend the Pembroke John Francis to others.


To all staff, thank you so much for all your help in finding and purchasing my new home here in Pembroke. Thanks


Many thanks for all your help over the course of the sale. I hope you have now got your fee! I would certainly use your company again, as said, I was really impressed with your proactive approach and efficiency.

S & S M & Family

To Haydn, Liz & Kate, Thank you all so much! Selling in 3 hours (well office hours) was quite a shock. Thanks for everything.

L & L L

To Haydn, Liz & Kate, Many thanks for all of your help. You have changed our lives! With our very best wishes.

Mr P P

Sold my house through the Pembroke office. Great service and sale price. Highly recommended..... Thanks very much....

Ms L P

Our experience was faultless, from beginning to end we couldn't fault the help, support and professionalism that we had been offered, to all involved we cannot thank you enough.


Liz Arthur acted for us in the majority of the purchase process and she was very professional and friendly. Great service, courteous, polite and informative staff, very quick to respond to any issues. Mr L P

Mr & Mrs P

Sold my house through the Pembroke Office, great service and sale price. Highly recommended. Thanks very much.

Mr & Mrs P

Sold my house through the Pembroke office Great service and sale price. Highly recommended ... Thanks very much....Mr & Mrs P

Mr N J

The staff at John Francis Pembroke have always been accessible, friendly, efficient, helpful and courteous throughout the process of selling my house - from initial valuation right through to completion day. I would thoroughly recommend their services.

R & C

To Liz & Donna, Thank you both very much for all your help, support and professionalism over the past few weeks. This was very much appreciated. Very best wishes to you both.” R & C


Thank you so much for your help in finding us the perfect new home, you were the only estate agent to ring us up in person and communicate genuine care and warmth in helping us though the process. We wish you both a very happy festive season and bright blessings for the New year.” SJ & JF

R & C

To Liz & Donna, Thank you both very much for all your help, support and professionalism over the past few weeks. This was very much appreciated. Very best wishes to you both.


Please inform Liz's manager of how professional and helpful she is. I found her approachable and she understood my needs in the property I was looking for. I am very grateful for Liz's attention to detail and the extra steps that she took.

M & J B

Just wanted to thank all the staff at John Francis for the successful sale of our plot at your recent auction at Parc Y Scarlets. The whole experience was very professional and smooth and we were delighted with the outcome. I would certainly recommend your company to anyone considering this form of sale. Once again, thank you for all your help and guidance. Regards


To All the Girls at John Francis Thank you all for all your help in getting us moving xxx

J & H S

Many thanks for all your hard work in selling our house. Best wishes.

J & I D

To Liz and All the Staff at Pembroke Branch We would like to say a massive thank you for the truly professional service which we received recently in selling our property. We could not have asked for a better service! We promise to highly recommend this office to all of our friends and associates! Thank you once again.

S & M Bowen

To everyone at John Francis, thank you for helping us find our fab new family home. Best wishes.

Rob, Danielle, Ruby & Elis

To Liz and everyone else at John Francis, Thank you for helping us finally get our house. Sorry for all the trouble we caused!.


To Linda Just something small to say thank you for all your help. It's very much appreciated.


Thank you John Francis staff. Special thanks to Rachel for "going that extra mile", nothing was too much trouble for her, when showing me around the property I bought.


To Rachel You're amazing, your brilliant and you completely rule - I could sing your praises all day, but I'll keep it short and sweet and just say a great big thank you. Thanks for everything you have done.

D J Morgans

I appointed the Pembroke team at John Francis Estate Agents to sell my house. Professional, consistent, communications were maintained throughout. I also thank the Pembroke team for providing valuable useful information and 'going the extra mile' to enable me to experience a smooth process. I was satisfied with their efficient marketing and monitoring resources. I would recommend Pembroke branch to anyone.


I appointed the Pembroke Team at John Francis Estate Agents to sell my house. Professional, consistent, communications were maintained throughout. I also thank the Pembroke Team for providing valuable useful information and ‘going the extra mile’ to enable me to experience a smooth process. I was satisfied with their efficient marketing and monitoring resources. I would recommend Pembroke Branch to anyone. DJM


Very friendly staff, helpful and efficient. They gave what felt like a very personal service and put a lot of effort into selling my property. I would definitely use them again.

Mr & Mrs B

I would like to say how pleased we have been with the dealings we have had with Liz and Maia at Pembroke branch. After the seller pulled out of our original purchase at the last minute they went out of their way to help us find another suitable property. Nothing has been too much trouble, phone calls have always been returned where necessary and all inquiries dealt with quickly and efficiently, we have now successfully completed on our purchase. We will have no hesitation using John Francis again in the future.