Pembroke branch

55 Main Street Pembroke SA71 4DA

John Francis Estate Agents have 20 Sales Offices, 5 Lettings Departments and we hold 5 auctions per year. 
Our specialised Commercial Department covers west Carmarthenshire including Carmarthen town itself, Pembrokeshire and Ceredigion. 
All our clients have the benefit of 20 offices offering their property to potential buyers. These facilities are possible by the use of modern technology linking all our offices together to work as one. Our terms are usually on a no sale/no fee basis but we do have Enhanced Marketing Packs for high end properties that could include glossy brochures, video tour, drone images and film, floorplan, Premium Listing on Zoopla and our colleagues in John D Wood, London based estate agents marketing the property to include being on the J D wood website.

We offer a free market appraisal if you are thinking of selling, all of our valuers and managers are well trained and have genuine expert local knowledge. We carry out in the region of 5000 market appraisals and arrange between 25,000 and 30,000 viewings a year!
When choosing where to buy or sell at auction, historic results are no guarantee of satisfaction, but they are the best indication on where you can place your trust! Our average success rate in 2019 was 89% being well above the national average and the highest achieved in Wales where 100 plus lots were sold.
Our 5 Lettings Departments cover the whole of the City of Swansea, the Gower and Swansea Valley, east Carmarthenshire including Llanelli and Ammanford as well as Carmarthen and Pembrokeshire. Information on all properties in this department are available throughout our group of offices.

Latest sale listings for Pembroke

  • 3 beds
  • 1 baths
  • 1 living

St. Nicholas Crescent, Pembroke

Offers in the region of £130,000

A spacious three bedroom semi-detached house that is situated in a sought after residential area of similar style properties and is close to Pembroke Town Centre. The property is well...

For sale

  • 3 beds
  • 1 baths
  • 1 living

Castlemartin, Pembroke

Offers in the region of £210,000

The Stables And Bull Pen are situated in the beautiful and peaceful Pembrokeshire village of Castlemartin, just 1.7 miles from Freshwater West beach and 6 miles west of Pembroke Town....

For sale

  • 3 beds
  • 2 baths
  • 2 living

Gibbas Way, Pembroke

Offers in the region of £294,950

Situated on a select award winning development on the outskirts of the historic town of Pembroke, this beautifully presented three bedroom detached bungalow is a perfect home for a family...

For sale

  • 3 beds
  • 1 baths
  • 1 living

Angle Road, Monkton, Pembroke

Offers in the region of £95,000

**IDEAL FIRST HOME OR INVESTMENT PURCHASE**This well presented three bedroom end terraced house is ideally located in a popular residential area close to the historic town of Pembroke, schools,...

For sale

  • 2 beds
  • 1 baths
  • 1 living

Glenview Avenue, Pembroke Dock

Offers in the region of £175,000

Situated in the popular location of Glenview Avenue which is close to all amenities and facilities that Pembroke Dock Town has to offer. Benefiting from spacious open plan living/dining room,...

For sale

See all Pembroke sales

Latest lettings listings for Pembroke

Pembroke area guide

Our Pembroke office is situated in the heart of Pembroke’s historic Main Street close to family run businesses, shops, cafes, pubs and not forgetting the famous Pembroke Castle. There is no better way to explore Pembroke and learn about the local history than to take a stroll along the 3 mile Town Trail. Pembroke Millponds is a local nature reserve and many forms of wildlife including swans, herons, cormorants and the occasional otter can be seen.  Popular local tourist attractions and places to visit include the Lily Ponds and olde worlde tea rooms at Bosheston, Stackpole Quay, Barafundle Bay, Oakwood and Folly Farm. Hollywood came calling to Freshwater West which provided the backdrop for Harry Potter and Robin Hood films.

Haydn Shapcott

Branch Manager MNAEA

With 15 year’s experience in the property industry I started my career in 2004 as a sales negotiator, I then gained promotion to management within two years. I have since successfully managed John ...

Contact Haydn Shapcott

Liz Arthur

Senior Negotiator

Liz is an experienced sales negotiator and is a valuable senior member of the Pembroke office. What a client said about Liz-- 'Liz Arthur acted for us in the majority of the purchase process and s...

Contact Liz Arthur

Kate Phillips


After a successful experience of selling her property with John Francis, she enjoyed the experience so much that when the Part time sales Negotiator position came available during 2015 she joined t...

Contact Kate Phillips

Martin Esmond


Martin Esmond joined the Tenby team in May 2017 and moved to Pembroke office in January 2020. A local, family man, Martin is keen to learn the skills of a negotiator and brings with him a wealth o...

Contact Martin Esmond

Nathalie John

Mortgage Consultant

I have 15 year’s experience in Finance. I am a highly skilled Mortgage and Protection adviser also qualified in Equity Release. I give a professional service and I pride myself, in both consistenc...

Contact Nathalie John

Pembroke branch case studies


We sold our home with John Francis Pembroke and they were amazing. Helping us through any issues nothing was left for us to worry about, we always had plenty of notice for viewings and feedback was consistent and honest. We found them to be a very confident and professional company and we had offers within the first few weeks. We have found the sale process smooth and stress free with Maia a constant support, we cannot recommend them enough. Thank you.

Mr H G

Please pass on my sincere thanks for the marvellous effort that the whole team (Haydn, Liz & Maia) at John Francis, Pembroke did to sell the bungalow and efficiently at a figure considerably higher than the asking price - we are delighted with your efforts, and would be pleased to recommend your firm to others wanting to sell!


We bought a property with John Francis Pembroke, completed today with complete efficiency. Haydn, Liz, Kate and Maya kept me up to date with everything throughout the whole procedure. Thank you all.


Liz and team fantastic - would buy and sell with them anytime. Not pushy or hard sell but just a lovely experience.

Mr P D

John Francis Pembroke. So reliable and friendly. Just sold another house with them with everything going smoothly as usual.

G & K B

I would recommend John Francis to you if you are looking to sell your home. The team are very professional and efficient. I liked the caring touch especially from Liz who rang every week to keep us updated on the progress of our house sale. She was great at trouble shooting and it was reassuring to know she was at the other end of the phone. Thank you very much for everything.


Recently purchased through them. They could not be more helpful and went the extra mile to secure my purchase. Very polite and helpful staff as well. Would definitely purchase or sell with them in the future.


Polite and helpful staff in the Pembroke office made the process of buying a house very easy.


I recently sold my property with John Francis. There were a number of issues along the way which weren't the fault of the agents. However Liz and Hayden kept me informed at all times and were able to assist with resolving the problems and liaise with the other parties in the chain to ensure the sale eventually went through successfully. I fully would recommend their services.


I have used John Francis Pembroke several times over the years and always had excellent service from Hayd, Liz and the team.

D & P

Haydn, Liz and the team at John Francis, Pembroke, put in a superb performance arranging, publicising and concluding the sale of our property in Pembroke Dock. Haydn's knowledge of the local property market is second to none and he and his team were on hand to discuss matters whenever we needed advice. As well as people skills, the online presence, specification and photographs were extremely well done. This is the second house John Francis has sold for us and we thoroughly recommend their efficient personable and effective services.


We explained to Liz what we were looking for and how much we had to spend. She spend quite some while looking through the properties for sale that met our requirements and speaking to the owners, arranging viewings and then taking us taking us around. Liz exceeded our expectations in every way, professional, efficient and friendly. We would highly recommend the agency.


I was guided through the whole property sale experience by competent and caring staff who really know their job. Highly recommended - 5 star agents.

Mr P & Miss J

Liz was very helpful with everything, John Francis have a great team and are helpful. We would definitely recommend to others.

P & D A

To Haydn, Liz, Kate & Co Thank you all so much for a fabulous team effort and a great result! We are very pleased and grateful for your professional help and advice and for keeping in touch at every stage. Best wishes.

Mr & Mrs W

Pembroke team were very efficient and friendly, Liz kept us up to date on a regular basis throughout the purchase. Very satisfied with the level of service provided. We would use and recommend the Pembroke John Francis to others.


To all staff, thank you so much for all your help in finding and purchasing my new home here in Pembroke. Thanks


Many thanks for all your help over the course of the sale. I hope you have now got your fee! I would certainly use your company again, as said, I was really impressed with your proactive approach and efficiency.

S & S M & Family

To Haydn, Liz & Kate, Thank you all so much! Selling in 3 hours (well office hours) was quite a shock. Thanks for everything.

L & L L

To Haydn, Liz & Kate, Many thanks for all of your help. You have changed our lives! With our very best wishes.

Mr P P

Sold my house through the Pembroke office. Great service and sale price. Highly recommended..... Thanks very much....

Ms L P

Our experience was faultless, from beginning to end we couldn't fault the help, support and professionalism that we had been offered, to all involved we cannot thank you enough.


Liz Arthur acted for us in the majority of the purchase process and she was very professional and friendly. Great service, courteous, polite and informative staff, very quick to respond to any issues. Mr L P

Mr & Mrs P

Sold my house through the Pembroke Office, great service and sale price. Highly recommended. Thanks very much.

Mr & Mrs P

Sold my house through the Pembroke office Great service and sale price. Highly recommended ... Thanks very much....Mr & Mrs P

Mr N J

The staff at John Francis Pembroke have always been accessible, friendly, efficient, helpful and courteous throughout the process of selling my house - from initial valuation right through to completion day. I would thoroughly recommend their services.

R & C

To Liz & Donna, Thank you both very much for all your help, support and professionalism over the past few weeks. This was very much appreciated. Very best wishes to you both.” R & C


Thank you so much for your help in finding us the perfect new home, you were the only estate agent to ring us up in person and communicate genuine care and warmth in helping us though the process. We wish you both a very happy festive season and bright blessings for the New year.” SJ & JF

R & C

To Liz & Donna, Thank you both very much for all your help, support and professionalism over the past few weeks. This was very much appreciated. Very best wishes to you both.


Please inform Liz's manager of how professional and helpful she is. I found her approachable and she understood my needs in the property I was looking for. I am very grateful for Liz's attention to detail and the extra steps that she took.

M & J B

Just wanted to thank all the staff at John Francis for the successful sale of our plot at your recent auction at Parc Y Scarlets. The whole experience was very professional and smooth and we were delighted with the outcome. I would certainly recommend your company to anyone considering this form of sale. Once again, thank you for all your help and guidance. Regards


To All the Girls at John Francis Thank you all for all your help in getting us moving xxx

J & H S

Many thanks for all your hard work in selling our house. Best wishes.

J & I D

To Liz and All the Staff at Pembroke Branch We would like to say a massive thank you for the truly professional service which we received recently in selling our property. We could not have asked for a better service! We promise to highly recommend this office to all of our friends and associates! Thank you once again.

S & M Bowen

To everyone at John Francis, thank you for helping us find our fab new family home. Best wishes.

Rob, Danielle, Ruby & Elis

To Liz and everyone else at John Francis, Thank you for helping us finally get our house. Sorry for all the trouble we caused!.


To Linda Just something small to say thank you for all your help. It's very much appreciated.


Thank you John Francis staff. Special thanks to Rachel for "going that extra mile", nothing was too much trouble for her, when showing me around the property I bought.


To Rachel You're amazing, your brilliant and you completely rule - I could sing your praises all day, but I'll keep it short and sweet and just say a great big thank you. Thanks for everything you have done.

D J Morgans

I appointed the Pembroke team at John Francis Estate Agents to sell my house. Professional, consistent, communications were maintained throughout. I also thank the Pembroke team for providing valuable useful information and 'going the extra mile' to enable me to experience a smooth process. I was satisfied with their efficient marketing and monitoring resources. I would recommend Pembroke branch to anyone.


I appointed the Pembroke Team at John Francis Estate Agents to sell my house. Professional, consistent, communications were maintained throughout. I also thank the Pembroke Team for providing valuable useful information and ‘going the extra mile’ to enable me to experience a smooth process. I was satisfied with their efficient marketing and monitoring resources. I would recommend Pembroke Branch to anyone. DJM


Very friendly staff, helpful and efficient. They gave what felt like a very personal service and put a lot of effort into selling my property. I would definitely use them again.

Mr & Mrs B

I would like to say how pleased we have been with the dealings we have had with Liz and Maia at Pembroke branch. After the seller pulled out of our original purchase at the last minute they went out of their way to help us find another suitable property. Nothing has been too much trouble, phone calls have always been returned where necessary and all inquiries dealt with quickly and efficiently, we have now successfully completed on our purchase. We will have no hesitation using John Francis again in the future.