About Us


The firm John Francis has been trading since 1873 and our focus is on providing customer care by giving sellers and buyer’s expert advice and service during the sale process so that the whole experience is as smooth as possible.


We have 20 residential offices, 5 Lettings Departments, hold 5 auctions a year and a Commercial Department covering the whole of Swansea and West Wales.

We are traditional agents being able to deal face to face with clients but have led the way in advertising properties.  Marketing has changed and properties are now available on the internet 24/7 but the internet can only show the property whereby the skill of a good agent is to sell it. Combine this with Digital Marketing and you are assured that if you use us to sell your home that we will target the right buyers for you.

What really sets us apart from the competition is that we have the ability to genuinely market your property through our association with John D Wood in London.  In addition to our comprehensive marketing package that we already offer we now have another level of service to offer which promises to reach buyers from London.

All our clients have the benefit of 20 offices offering their property to potential buyers. Sellers and buyers are also assured that they are dealing with Estate Agents that are trained, we encourage all of our Managers to qualify as NAEA Estate Agents and have genuine expert local knowledge on values and marketing. 

We carry out auctions holding 5 auctions a year at Parc Y Scarlets. In 2018 our results speak for themselves raising some £11 million in sales value giving us a success rate of 85%.  These statistics we are very proud of.  Not many auction houses across the whole of the UK can claim such a high percentage success rate over the year.  The success of our auctions is down to the trust placed in us by many of our sellers, hard work of our staff and marketing attracting buyers locally and a wide range of buyers attending the auction in ever increasing numbers.

Our Lettings Departments are spread with two covering the whole of the City of Swansea, The Gower and the Swansea Valley; the third, east Carmarthenshire including Llanelli and Ammanford, Carmarthen and the fifth, the whole of Pembrokeshire. Information on all properties in these departments are available throughout our Lettings Offices.

Our Commercial department is a specialised department based in Narberth and covers west Carmarthenshire including Carmarthen town itself, Pembrokeshire, Ceredigion plus Swansea and the surrounding areas.